A closer look at the Graywoods identity

 

Discipline: Branding.

We built an identity focusing on growth, a contrast when associated with insolvency. Times have changed and rescue and re-growth is more favourable than closure. The icon, two G’s mirrored to form a tree allies itself with the business name and the growth concept. We built out a visual language, using the icon as a theme to characterise growth, and developed this into core materials. Awarded Gold for corporate identity in the 2016 Hermes Awards.

Whether your are looking for a new corporate identity or wanting to refresh an existing one, we can help.