Complete Recruiters

Concept phase one: sheet one

After we’ve doodled and scribbled on paper, we hone down our thoughts and pull together several sheets to present to the client.

In the case of Complete Recruiters we presented six variants to choose from.

Normally what happens here is the client picks and chooses what they like and don’t like, and we tend to go away combining their comments into a second phase. In a way it’s a test of the viability of the brief in comparison with the reality of design.

To hit the nail on the head at this stage is pretty slim. Design thinking is about progression, the evolution of design, and the elimination of ideas to produce a creative solution that works.