What is Effective Creativity?
eatsleepthink provides Effective Creativity™ to businesses & brands worldwide.
Effective Creativity is success by design. It’s our creative process designed to generate measured and informed results that will help to further guide the development of our clients’ businesses. Effective Creativity puts the clients’ needs firmly at the centre of everything we do. Our process uses Insights to drive the Strategy, this helps discern the Story and identify the type of Expression required for communicating the story to our clients’ customers. The final piece of our process is to ensure we apply measurability to all communication materials, identifying engagement and insights, and providing results that help to guide and influence the success of the brand strategy.