Easy Petrol Post Driver
Brand awareness development and product logo design
Easy approached us following a spate of copycat post-driver products trying to muscle in on their market share. There was a blurring of the lines between Easy’s quality products and their poorer standard competitors, significantly affecting the reputation of the product and brand awareness of Easy. Our logo design was created to provide a quality brand and allow Easy to focus their sales driven of the Petrol Post Driver, to challenge the competitors we utilised the equity of the reputation within the audience of quality Australian Engineering.