- Dow Coatings Materials – American Coatings Show
Posted on 31st March 2016
Partner: G&S Business Communications
Discipline: Tradeshow Design
Teamed with G&S Business Communications we developed a two-story interactive exhibition that stole the show, captured new business, and helped retain and reinforce existing clients. Strategised in the US, Designed in the UK, built in New Jersey and constructed at the American Coatings Show in Atlanta this is our biggest stand to date. The theme was less is more with; Less Chemical, More Chemistry being the overbearing message, and each sub-brand category being given it’s own, inque less is more tagline. The stand incorporated over 14 video screens, air conditioning in two 12 seater meeting rooms, a coffee bar and informal meeting areas as well as infographics and information applied in key areas throughout the show.
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