A closer look at the Martin Marietta branding

Partner: G&S Business Communications
Discipline: Branding

Working with G&S Business Communications we rebranded Martin Marietta Materials into Martin Marietta, providing them with a fresh new look and a meaningful identity that captured the businesses core business, and core values. Two M's join together to form mountains of aggregate and in doing so produce a diamond hidden in the negative space, a reflection on the value of the business to both it's customers and employees. Accompanying the rebrand was a 120 page guidelines book featuring various applications for the identity, as well as separate specialist guidance on application of the identity onto vehicles, silos and packaging.

Branding is much more than a logo, it's your business visualised through strategic direction, creative values, and effective communication, interested in what we could do for your business? Find out more