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CORRIX
Strategic brand development, from product naming and positioning to identity, storytelling and launch materials.
Phoenix Sealing manufactures industrial sealing products for demanding applications where reliability, safety and long-term performance are critical. Its CORRIX range was developed to help address corrosion associated with traditional gasket materials, protecting flange integrity and reducing the operational risks that can follow. We worked with Phoenix Sealing to develop the strategy, messaging and marketing materials needed to clearly communicate the value of this innovative product range.
Why did Phoenix Sealing need to create a sub-brand within their business?
Phoenix Sealing had identified a gap in the global oil and gas market for gaskets designed to prevent and mitigate flange corrosion in harsh environments. To launch the range, the business needed more than a name and a visual identity. We needed to establish a brand strategy rooted in its commercial objectives, then translate technical product benefits into a clear customer proposition. That meant defining who we were speaking to, what mattered to them and a consistent message to guide the launch.
How did we develop the CORRIX brand and launch strategy?
We started with a workshop to connect business and brand strategy, establish KPIs and explore the opportunity. Audience mapping and competitor analysis informed our recommendations for product naming, message map and a storytelling framework. From this, we developed the key message targeting the important benefits to the customer: protecting people, products and profits. Moving the conversation beyond science-led gasket specifications to what corrosion protection means for the customer’s business. We created the CORRIX name, brand story, logo and visual and messaging language, then applied them across stylised photography, a sales presentation template, a brochure, data sheets for seven gaskets, social media content, amongst others. Each element followed the same strategic direction, giving Phoenix Sealing a consistent way to explain the range across its sales and marketing.
How has the new CORRIX brand and campaign allowed Phoenix Sealing to achieve new orders from new customers and new markets?
We equipped Phoenix Sealing with a strategically grounded brand, supported by sales and marketing materials to support the CORRIX launch. Phoenix Sealing has since secured significant orders for the range and received the 2026 King’s Award for Enterprise: Innovation in recognition of CORRIX. Our marketing work formed part of the award submission, and we also received an award recognising our contribution to the project.
