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AVK
Flexible, strategy-led marketing support for AVK UK, from product launches and brand projects to conference management.
AVK UK manufactures valves, hydrants and fittings for the water, wastewater, gas and fire protection industries, and is part of the global AVK Group. For more than five years, we have worked alongside AVK UK’s marketing and leadership teams, bringing strategic thinking, industry knowledge and an external perspective to some of their most important projects.
Why does AVK UK work with a specialist marketing partner?
AVK UK has its own marketing team and a broad portfolio spread across several businesses. When a project calls for extra capacity, specialist skills or a fresh point of view, the team brings us in. Our experience in water and gas infrastructure means we understand their markets, while our position outside the business lets us challenge established thinking and see AVK UK’s products and messages the way their customers do.
How do we support AVK UK’s marketing and leadership teams?
Our work spans strategy, branding, product launches and the revitalisation of established products, including the relaunch of the AVK Series 36 integrated PE tailed gate valve.
We also help devise AVK UK’s company-wide conferences. Working closely with AVK UK’s brand and HR teams, we develop the conference theme and deliver all components including, stage design, lighting and audiovisual production, presentations, guests, delegate activities and the accompanying exhibition.
What does our partnership give AVK UK?
AVK UK has a partner that knows its markets, products and people, and can step in quickly whenever a project needs more capacity, specialist expertise or an outside view. That leaves the in-house team free to focus on day-to-day marketing, confident that larger, strategic projects will be delivered to a high standard.