Aqua Aid

Aqua Aid Solutions provides products, equipment and technical solutions for professional turf management, helping customers improve the health, performance and sustainability of lawns, sports surfaces and golf courses. Its range spans moisture management, biological, soil and equipment solutions. We created a new website to make that complex offer easier to navigate, support sales conversations and give customers, distributors and dealers clearer access to relevant products and information.

Aqua Aid Solutions’ existing website had become dated and overly complex, with an extensive navigation menu and unnecessary pages making product information difficult to find. It also no longer reflected the brand identity we had previously helped evolve. The business needed a more effective sales resource that would simplify access to its four product categories: Moisture Management, Biological, Soil and Equipment Solutions, while helping customers and sales teams identify relevant products and supporting information.

We restructured the sitemap, simplified navigation and developed reusable product page templates that bring relevant information together with clear calls to action. Featured products give priority solutions greater visibility, while a comparison tool allows visitors to evaluate up to three products. We also developed a searchable distributor and dealer locator and a bespoke, login-restricted Verde-Logic calculator, using client-supplied calculations to help the sales team demonstrate potential product benefits. Working within an agreed budget, we strategically planned the page templates and introduced training midway through development, enabling Aqua Aid Solutions to populate its own content while we completed the build. This collaborative approach reduced production costs and gave the client greater control over future website updates.

Since launching in January 2026, the website has recorded an approximately 73% increase in average engagement time, rising from 56 seconds in a 2025 comparison period to 1 minute 37 seconds in 2026, measured across equal-length periods.

The impact of the new US website also attracted the attention of Aqua Aid Solutions’ Canadian distributors, who wanted their own Aqua Aid Solutions website brought in line with the updated design and functionality. Rather than maintaining two separate websites with duplicated content, we developed a Canadian version within the existing US website, creating a more efficient approach to managing content across both markets.

The result is a more effective sales and product information platform that supports multiple markets while giving Aqua Aid Solutions greater control over ongoing content management and website costs.