MAGNIVA

MAGNIVA is Lallemand’s range of silage inoculants, developed to help livestock producers preserve forage quality during storage. The range brought together products previously marketed under different names, creating a clearer proposition for international markets. We developed the MAGNIVA name and supporting sales materials to help present the range consistently and give customers a more recognisable product offer.

Lallemand needed to bring a range of differently named silage inoculant products under a single name as part of a wider rebrand. The naming brief had practical international requirements: the name needed to be easy to pronounce and legally viable across continents. Our challenge was to develop a distinctive name that could unite the range while addressing those requirements.

We created MAGNIVA by combining ‘magnificent’, ‘inoculants’ and ‘value’ into a single name for the product range. Our naming approach includes extensive searches to assess potential names before client or external legal review, helping identify viable options without replacing formal legal approval. Alongside the naming work, we produced sell sheets and trial summary sheets to support communication of the range. Our contribution connected product naming with practical sales materials as part of the wider rebranding project.

Our work gave Lallemand a unifying name for its silage inoculant range, supported by materials for presenting product information and trial findings. MAGNIVA provided the naming foundation for the wider rebrand, while the sell sheets and trial summary sheets gave the business practical resources to support product discussions.