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New Waste Solutions
Website strategy, SEO, copywriting, design and build to support business growth following acquisition.
New Waste Solutions provides hazardous and chemical waste collection, treatment and recycling services, helping businesses handle this waste safely and comply with legislation. They support sectors including education, healthcare and industry. Following its acquisition of All Waste Matters, we developed a new website to bring the expanded offer together, simplify navigation and make it easier for customers to find the right service and make an enquiry.
Why did New Waste Solutions need a new website to grow?
New Waste Solutions had acquired All Waste Matters, expanding the scale of the business and the range of specialist waste services it could offer. Its existing website no longer reflected that wider capability and needed to become the main digital destination for customers from both businesses. The new site also had a clear commercial role: to generate more relevant B2B enquiries, help customers quickly identify the service they needed and reduce enquiries from members of the public, who sit outside the company’s target market.
How did we plan and build the new B2B website for New Waste Solutions?
We brought together strategy, SEO, copywriting and design from the outset. A face-to-face workshop with key stakeholders helped us understand the expanded business, review competitors and agree a clear site architecture before design began. Keyword and SEO research then informed the structure, page topics, headings, metadata and copy. We interviewed the client to capture the Managing Director’s specialist knowledge and turned this into original content that positioned New Waste Solutions as an authoritative source. The user journey was designed to help businesses find the right service quickly and provide the information needed for a quotation, including the ability to upload waste documentation. We then designed and built the site in WordPress, with a flexible resources section to support ongoing SEO activity.
What has the new New Waste Solutions website achieved?
The new website gives New Waste Solutions a clearer, more flexible and scalable platform that brings its expanded services together and makes it easier for customers to find relevant information and make an enquiry. In the first three months following launch, organic search sessions increased by 186%, from 58 to 166, while Google search impressions more than doubled from 11.2k to 23k. Organic visits landing on the contact page also increased from 4 to 42, showing that the new service-led structure is helping turn improved search visibility into a commercially focused website funnel.