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Wilson Howe
Website strategy, design and development to create a more professional digital presence and stronger enquiry journey.
Wilson Howe is a digital accountancy practice helping start-ups, scale-ups and SMEs streamline their finances and support long-term growth. The Sheffield-based team combines technical expertise with a personal approach, supporting clients across the UK through cloud accounting and wider accountancy services. We developed a new website to better reflect the scale and professionalism of the business while creating clearer routes from initial interest to enquiry.
Why did Wilson Howe need more than a one-page website?
Wilson Howe’s previous website was a single scrolling page that no longer reflected the scale, credibility or ambitions of the business. The team wanted to attract larger, more profitable clients and create a more professional first impression, while discouraging enquiries that were less suited to its service model. The website also needed a clearer structure, stronger calls to action and a more informative enquiry process that would give the team useful context before an initial conversation.
How did we create a stronger digital sales journey?
We restructured the website into dedicated About, Services, Insights and Contact areas, using wireframes and customer journey planning to create clearer routes through the site. We advised on a more authentic photography approach, with Wilson Howe commissioning a photographer to capture suitable imagery, while client-supplied copy was incorporated into the build. The contact form was expanded to capture more information about each prospect’s requirements, helping the team prepare for initial discussions. We built the website in WordPress and made content management deliberately straightforward, giving Wilson Howe the flexibility to publish articles, vacancies and other updates without relying on an agency for routine changes.
What has the new Wilson Howe website achieved?
Comparing equal 119-day periods before and after the new website launched on 25 June 2026, average engagement time per active user increased from 55 seconds to 2 minutes 8 seconds an increase of approximately 133%. Views per active user also increased from 2.08 to 5.03, indicating that visitors are exploring more content within the new multi-page structure. Wilson Howe is also using the flexibility built into the website to publish its own vacancies and Insights content, commenting after launch: “So far smooth sailing since launch. Thanks for checking in.”