20 Outstanding Branding Tips to Help Boost Your Business
Our team are gifting you 20 pieces of branding advice that will immediately help improve your business and make your branding outstanding.
20 Outstanding Branding Tips compiled by our Project Managers, Designers, Developers, and Directors gifted to you to celebrate our 20th birthday.
- Establish your goals. What do you want to achieve with your brand? How will you know what results look like if you don’t understand what you aim to achieve?
- Write a brief. Provide your selected agencies with a document outlining what you want to achieve and why. We call this a Brief, and it makes it easier for you to make an informed judgment on which agency to choose to carry out your work as they will be responding to the same document, ensuring a level playing field for your decision.
- Have a budget in mind and test the water. Approach an agency with a budget in mind and tell them what it is. Don’t waste your time and efforts having conversations for a proposal that’s out of your price range. A reputable agency can tell you what you can achieve with your budget and you can decide whether their fees are out of your price range before they get to work on a proposal for your project.
- Assign a team. Align people within your organisation to work alongside the selected agency, helping to appropriate resources and provide them with the information and insights they need to do their job.
- Plan first, and design last. Get your strategy correct; this will inform your brand design & development.
- Understand your credibility. Identify your unique advantage and ascertain what sets you apart from your competitors in your marketplace.
- Understand your customers, know their pain points, and determine what benefits you can provide by solving them.
- Be clear, about who you are, what you represent, and how you can use these insights to help identify your brand values.
- Stand by your brand values. All your decisions should align with your values; ensure they do not contradict but support your brand and business.
- Don’t be afraid to be different, but, in turn, ensure you stay relevant to your customers and their needs; you can stand out but don’t alienate by trying to be too clever.
- Build trust and relationships. Aim to build long-term relationships with your customers.
- Keep your message meaningful whilst being concise and straightforward, ensuring your message is understood, and your offer is clear.
- Keep your logo simple. Remember, your logo is only one small part of your complete brand; it doesn’t have to say everything about you.
- Aim for a simple logo design that works in a single colour. Simplicity, style, and shape will ensure your brand’s clarity and versatility, allowing for the brand’s visual language growth.
- Develop your brand’s expression. Ensure it’s consistent and repeatable across your proposed media channels. Repetition builds recognition, enhances reputation, and brings reward.
- Ensure your brand has a consistent digital footprint. For example, use the same username and profile image across your social media platforms.
- Use online platforms. Use your website, blogs, social channels, and others to engage with your customers and amplify your brand’s voice and content to reach your target audience.
- Pay-Per-Click. PPC is a powerful method of getting your brand ranking on Google. Employ an SEO specialist to provide targeted keyword research to support your PPC and tailor your website for organic search, and your Google ranking will improve.
- Paid Social Advertising. It is becoming more popular as a method for boosting your social platforms, increase audiences, and develop a social following that you can point to your website and funnel towards a sales opportunity.
- Website Learning. How you further develop your website should be informed, by analytical data available on your website. Rather than simply guessing the experience your customer wants, use the data as honest feedback on your website, and put plans in place to address their experience issues.
After twenty years of providing outstanding award-winning branding for companies in the UK and worldwide, our team of established brand experts is ready to help your business grow and thrive. We look forward to hearing how you get on.
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