AVK Roadshow
Fuelled by the desire to take their products on the road AVK UK approached us to devise a campaign that would allow them to drive their products from A to B2B.
It’s a common misconception that B2B marketing is boring and stuffy and does not allow for humour amidst high-value corporate sales. But, humour sells, and, if presented correctly, in AVK’s case, it can literately drive significant sales. Resplendent with tongue-in-cheek motoring humour, connected with product features and benefits and wrapped in a metaphorically branded visual language, we created the AVK ‘Driving Innovation to you’ campaign.
Do you want your brand to travel further for your business?
With a fully wrapped vehicle at its heart, the campaign’s main focus was for AVK UK to demonstrate a swathe of products in their customer’s backyards. Supported by matching literature, web graphics and social media content, the AVK UK Training and Demonstration Vehicle hit the road and has not stopped running.
What idea do you have that you’d like to get on the road and into the arms of your customers? Let’s talk if you think we can help bring your idea to life and drive more sales to your door.