AVK – Series 36
Businesses need to launch products accurately to meet a specified target.
The AVK Series 36 PE-Tailed gate Valve is a game-changer for the water industry, not only does it take less time to install, but it also saves on damage to the environment and impacts positively on productivity and long-term investment. But it’s OK to say all this; you have to prove it and present it appealingly to the target audience, so we first performed a series of timed trial installations against equivalent products.
Are you seeking a solution for launching your product?
When launching, understanding who you’re targeting, their needs and desires is also imperative. Aligning Series 36’s proven benefits against Ofwat’s requirements for the water industry helped provide us with a suite of unique solutions. Branding strategically provides insights informing the final creative solution; Series 36 is a perfect example. Once we had all the facts, we generated proven benefits, aligned them with the target market and creatively packaged the offer in a series of focused marketing materials designed to provoke interest and propagate sales.
With a powerful campaign strapline purposefully linked into the language employed by Ofwat and radiant with a sales toolkit, marketing suite and responsive website, AVK confidently launched Series 36 in October 2023. We’ll keep you updated on its success, but if, in the meantime, you’re seeking to launch a product but you’re still on the launchpad, give us a call.