CNHI
Building momentum and fuelling anticipation is imperative when seeking engagement for any important launch.
CNH Industrial Tech Day has grown into a much anticipated event amongst Agritech Investors, with the 2022 event being the largest to date. We were asked to develop a social campaign to run pre, during and post-event. The result involved several teasers, allowing followers to gather clues to what’s on display, with the full graphic being unveiled just before the event.
Why not ask est. to detect a social media engagement campaign for your brand?
When a launch is as crucial as the CNH Industrial Tech Day, their communications team required a social media campaign that clued people up on what to expect but didn’t investigate the innovations too much as to give the game away.
Using an investigative theme, we devised a series of symbolic social media posts that teased various aspects of the CNH Industrial Tech Day. Each post asked the reader questions linked to the specific innovation or technology on display; the question was also a clue and the supporting graphic was a tile that, when combined with others over time, built a more extensive picture over several weeks before the event. On the eve of the Tech Day event, we revealed the tiled picture that transformed the CNH Industrial Tech Day logo into a question mark.
Tech Day was a monumental success, attracting visitors in person and online to witness CNH Industrial brands’ groundbreaking innovations and technologies. If you’re seeking a social media campaign to launch a significant aspect of your business but don’t have a clue, you need to speak with us.