CORRIX®
Multi-faceted brand development, including brand identity, strategy, story and expression.
CORRIX® is a unique new range of corrosion control gaskets developed by the Phoenix Technology group, based in Chesterfield, UK. We were commissioned to support Phoenix with the product launch. Using our proprietary development process, we helped them rationalise their business strategy, develop a distinct brand strategy that aided a unique brand story, including a brand identity, visual language, and benefits-focused narrative to truly connect with customers.
If you want to launch your product with distinctive branding, a unique story, and market-disrupting impact, then…
The CORRIX® logo is specifically designed to represent the protection and dependability provided by this groundbreaking range of corrosion control gaskets. The CORRIX icon is intended to convey security, featuring a shield encircled by a magenta halo that represents the range’s hero product, the EVSM II, a pink gasket to ensure visibility between flange faces. The halo device is expanded upon in the brand’s visual language, wrapping itself around people and products to represent the brand’s tagline (something else we were involved with), “Protecting your people, product and profit.”
To ensure brand consistency we provided Phoenix Sealing with a Brand Toolkit which includes all brand design elements, messaging and design templates for social media and print materials.
Creating a bold, meaningful CORRIX® brand identity, supported by an equally meaningful customer-centric brand story with a tagline and USP focused on industry needs, made it easy for us to construct a visual language that could be easily transferred across all media channels.
Launched at ChemUK 2025, Phoenix has immediately positioned itself as a serious player within metallic gaskets for the oil and gas industry. Furthermore, by having a powerful hero brand headlining their product portfolio, CORRIX® Corrosion Control Gaskets have helped them double down on sales and production across all the gasket ranges they offer.
