Futureworks
Transforming the UK’s leading provider of talent for the creative industry
Following a series of fact-finding workshops and business strategy sessions, we stripped back Futureworks’ existing branding and used the insights to help guide new messaging and brand storytelling. We didn’t re-invent the brand but instead streamlined and reinforced its strengths and trimmed any excess waste. What remained were foundational elements that our designers could use to rebuild a more defined brand system.
Following the evolution of the storytelling we explored and evolved the brand’s visual language and identity ensuring it worked across all communication platforms new and old.
The end result is a brand as unique as Futureworks’ approach to creative education. Cleaner, leaner, with a clear focus on business goals, and driven by a singular brand and story strategy, the new Futureworks brand is housed with a comprehensive playbook. Accessible to all staff employed to deliver marketing and communications.
If you’re an education provider seeking to improve your organisation’s branding and marketing strategy, please…
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Head of Registry Services & Business Intelligence