New Holland
Evolving a beloved global brand to face a world of change
We have been providing strategic design and branding solutions for businesses in the ag industry for over fifteen years, so we were delighted when approached to work with New Holland and help them evolve their brand. The bigger the business, the greater the challenge when reshaping its brand.
Through a series of strategic workshops, and brand evaluation exercises we helped New Holland identify how its brand identity, messaging, storytelling and visual language needed to change in order to adapt to the variety of communications they employ worldwide.
We built a customer-focused brand strategy and story with a clear brand promise: New Holland is… with you season after season. Easy to translate across over fifty languages, it resonated clearly that the customer is important to the brand.
We designed a simpler brand, using a functionality-first approach and focused on application flexibility. Retaining and strengthening the key brand identifier, the New Holland leaf icon, we refined the logo typography and enabled the brand assets and visual language to breathe across the varied communications materials used worldwide.
If you’d like to know more about how we evolved ones of agriculture’s most iconic brands, please…
The New Holland brand evolution was successfully launched at Agritechnica in November 2023 and rolled out worldwide in March 2024.
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