O’Connor Removals
A brand expansion into an infographic-based communication material.
O’Connor Removals is a well-established, UK-based removals business servicing Yorkshire, Nottinghamshire and Derbyshire. Eager to develop a guide for customers to help them during their move and also support their internal customer service team, they approached us for guidance.
Working with O’Connor Removals to understand the expected usage of the company’s communication material, we suggested an infographic with brand-appropriate iconography for each element of their service offerings. Supplied as a PDF and sent to customers after a sales enquiry the document is designed to help convert prospective sales. The iconographic style was executed in excess of 30 individual icons and supported by copy outlining each aspect of their high-quality removals service. Adapting such an established brand requires careful consideration as care is needed to maintain the existing brand but also enhance its recognition.
The iconography is seamlessly applied throughout O’Connor Removals’ communications, including the website. Our work has not only provided our client with a very useful and accessible document for their customers, we have introduced a new aesthetic and illustrative element providing flexible brand opportunities and room for future expansion of the brand.
Paramount to a successful outcome was the initial brief and consultation, providing us with valuable context. We’re proud of this work because not only did we meet the client’s expectations, but we surpassed them.
If you’re seeking to expand your existing brand without upsetting your marketing ecosystem then we’re the agency that will go above and beyond your expectations, get in touch.
“We're very proud of the work you created, thank you!”
Sean O'Connor
O'Connor Removals