Watts Urethane Products
Welcome to the fifth retrospective of our work, looking back over the last 20 years of award-winning creative and exploring our favourite branding, design or digital projects that impacted our agency and our clients’ marketing achievements.
Watts Urethane is an innovative, forward-thinking premium polyurethane products manufacturer. Their unique capabilities allow them to adapt polyurethane products for any conceivable industry. Together with its custom offerings Watts Urethane has a wealth of knowledge and experience to deliver for its clients. However, an old brand extending through to a deprecated website that hosted tired imagery and no consistent brand language didn’t portray the business as a significant player within the industry.
Our initial strategy discussions helped set a clear target to create a bold new brand identity that would allow Watts Urethane to focus its efforts on growing the business in the UK and overseas. The new brand logo was developed with sub-brands in mind, allowing a targeted approach to marketing product categories within niche industries without losing sight of the overarching corporate brand. As additional support, we designed a set of industry icons that are sympathetic to the brand and help expand the visual language across various marketing materials.
To make selling easy and purchasing simpler, we helped Watts Urethane open up its sales channels by building an e-commerce segment on its website. Intuitive and mobile-friendly with tailored e-commerce features housed within a simplified site architecture, the build improved the user experience and interface. As a result, the e-commerce segment ensures that customer access to products is simple and that they arrive at their desired product within a maximum of three clicks from the home page.
With a bold and meaningful logo, it was far easier to construct a visual language and a new website. The website is critical for providing Watts Urethane with a presence within a competitive industry. Combined with tailored, advanced SEO from our partners at Peak District SEO, we’ve taken significant steps to develop regular content, positioning Watts Urethane Products as leaders within the industry. In addition, our tailored and easy-to-update blog section allows for the swift creation of new product content that helps reinforce the business and its brands, generating new leads, new customers and new business.
If you’re seeking experts in polyurethane that can take this versatile material to replace metal, rubber or other plastic parts in your products you can contact Watts Urethane Products directly on: +44 (0) 1594 847150 or email, sales@wattspu.co.uk
We’re the agency for the job if you’re seeking a versatile and future-proof website built around a new bold brand identity tailored to help you grow your business.